During a class discussion this week the idea of ‘constraint’ came up- how we’re constrained by elements of our environment and the systems within which we work. I think we’re coming to an interesting point in the cycle of development for those systems. For hundreds of years, we’ve worked to make processes more efficient and to make life easier. We’ve developed systems to accomplish this. But as these systems have grown, they’ve become so efficient that, in many cases, we’ve placed constraints on our ability for organic innovation. This is especially true in business systems.
What I find extremely interesting is how current technologies are beginning to explore this tension between business systems and innovation- and are trying to use systems to push innovation rather than stifle it. Social media is a great example of this, per my summer experience at NewsGator. NewsGator’s solution echoes informal online interactions that are a part of our personal lives – and transfers that form of communication to a company setting. The goal is to allow firms to leverage the speed and sharing capabilities of online systems like Facebook, thereby driving communication and innovation throughout the company.
So while Facebook turned informal in-person chats into a system of online communication, new technologies are turning that system of personal online communication into a system of business communication. What organizations that adopt NewsGator (like Citi, the US Air Force, etc.) realize are that the typical business systems they use are placing constraints on innovation and that something needs to change. By leveraging communication that allows faster sharing of information, greater informality in brainstorming, additional freedom in visual expression and the ability to create teams, NewsGator (and like companies) provide a system through which companies can replicate the informal interactions that can lead to fertile ideas while managing the process of that creation in a searchable, repeatable way.
This construct (using next-generation technology to take systems to another level of human interaction replication) becomes really interesting what you consider what companies like Oblong are doing (watch the awesome video below):
Once our operating systems begin to visually replicate how our minds and bodies work, we’re breaking a big constraint in a very cool way.