My “Corporate Innovation & Design” class is one I’m pretty excited about (taught by Professor Jeanne Liedtka) and in our first week’s reading, a quote jumped out that blew me away. It was from a VP of Innovation at a big pharma company who said:
“It’s not just about the seed, but it’s about the soil…You know, it’s not just about having the idea or the project or the initiative, but it’s also about the conditions in the organization that enable that idea to actually flourish and get to market successfully.”
As I thought through that idea, I realized- that’s why I came to business school! That’s why I like entrepreneurship! That’s why I want to work in technology! Throughout my life and career, and in my first year at Darden, I have never worried about the ‘idea.’ I’ve never sat there and said, I really need to think of something killer- of the right idea. I’m not saying that’s not important (it obviously is)- it’s just that the idea has never been as interesting to me as what you do with it. The jobs I’ve loved, the clubs I’ve had fun in, the friends I have- these are all grown from the enjoyment I have in the soil. I like the growth, I like the development, I like the J-curve.
What is most interesting to me, and most inspiring, is how that idea becomes a thing. How that idea grows and succeeds (or fails!).
Luckily for me, I’ve always been able to find an ‘idea’ that’s interesting enough that I can jump in and try to do what I love more- build something with that idea.
What I need to learn is how to be the best at fertilizing the soil- that’s why I’m here. I couldn’t think of any awesome metaphor, but basically, I need to know finance, decision analysis, marketing, strategy, leadership, ethics, innovation, operations. I need to be even better at the soil; I’ll find a seed to grow somewhere.
UPDATE***It’s not an awesome metaphor, but I did think of a way to express it- it’s the South Park Gnome episode! I’m in school to get better at Phase 2. The underpants I care less about.