What’s an LOL worth?

Clay Shirky gave his great talk about cognitive surplus on TED Talks recently. His definition of “cognitive surplus” is shared online work that people do with “spare” brain cycles. Things like editing Wikipedia- things that build a better world, using the collaboration of many to improve things. (Very generally) Shirky says we are driven to “engagement” (editing a Wikipedia page) rather than “consumption” (watching TV) because of intrinsic motivation.

In seemingly unrelated news, Improv Everywhere, the undercover comedy agents who “cause scenes of chaos and joy in public places,” released a new video yesterday- a reenactment of a scene between Darth Vader and Princess Leia…but on a New York City subway car.

I love Improv Everywhere. I love them because they put something magical and unexpected in front of an audience that only expects the mundane…and they change the rest of the day for those people. They take what is normal and they transform it- they mix and match things and places we know with things and places that don’t belong there. And it is 100% positive and affirming humor. There is only joy in their performance- a performance that depends upon the reaction of the audience as validation that they are part of something special that is happening, right now.

And right now their performances are important, because I think we all have a great deal of in-person emotional surplus. The cognitive surplus that Shirky talks about is important- it’s people generously giving their time and effort to help build something that makes the world better. And we feel rewarded. But at the same time, I think the reward we feel from those interactions is less rewarding than the reward of in-person generosity and engagement. We are becoming more accustomed to online stimuli as a means of emotional fuel but like a drug, the high is less and less each time and more and more online stimuli is needed. The reason is that online tribes can’t replace in-person ones.

This isn’t a ding on the internet! Obviously, I’m a heavy user, and the positives associated with the online communities we’ve built are incredible. But I think dependence on these interactions have left us craving personal interactions. Our cognitive surplus can leave an emotional gap if we’re not careful. People want to react positively to something real. We want to laugh with a stranger. We want to connect on a subway. Humans used to have a tribe of 150 people that we saw everyday, that we laughed with everday. We now have much larger tribes- but how many of those people do we laugh with in-person on a daily basis? What’s an LOL worth?

So maybe we crave these personal interactions. And isn’t THIS a great way to have them?

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One response to this post.

  1. Posted by Catherine Stacy on July 19, 2010 at 5:26 pm

    Seth – I love this!! You almost lost me in the first paragraph cause you said “cognitive surplus” but I got got right back on the train once you mentioned star wars. I absolutely agree- great observation. (By the end I was able to infer what what going on in the first paragraph.)

    Reply

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